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Post by ChesterStokie on Feb 26, 2024 15:24:44 GMT
Completely off the top of my head without doing any specific research into it I would say the 2 top consultancy firms in the world are McKinsey and BCG. You appoint one of them (it really doesn’t matter which) and they then use their worldwide network of expertise and contacts to identify the top sports consultancy. John’s brief to them doesn’t need to be complicated (he just tells them he wants to get back into the PL) and they do the rest including identifying the specific structure for SCFC and the right people. Thanks for the answer CS and at which football clubs do they have a proven track record of success?
I have no idea and it really doesn’t matter. McKinsey or BCG will identify the route. That’s what they do. They have a track record of transforming all types of business throughout the world. That’s what they do.
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Post by Paul Spencer on Feb 26, 2024 15:52:56 GMT
Thanks for the answer CS and at which football clubs do they have a proven track record of success?
I have no idea and it really doesn’t matter. McKinsey or BCG will identify the route. That’s what they do. They have a track record of transforming all types of business throughout the world. That’s what they do. I was rather hoping you'd provide examples of what you (and others) are advocating. If it's as simple as John telling them that he wants to get back into the Premiership, which are the clubs who have already adopted this route?
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Post by skip on Feb 26, 2024 16:06:11 GMT
I have no idea and it really doesn’t matter. McKinsey or BCG will identify the route. That’s what they do. They have a track record of transforming all types of business throughout the world. That’s what they do. I was rather hoping you'd provide examples of what you (and others) are advocating. If it's as simple as John telling them that he wants to get back into the Premiership, which are the clubs who have already adopted this route? Chipping in again, I don't know if any English football clubs have used this method, but as I said earlier this afternoon, there are plenty of major success stories of profile companies and their assets being completely revitalised due to adopting this third party process. I can't recall the details, but behind the scenes, VW undertook a similar process in more recent times, where on the surface they seemed to ticking along just fine, in the background they were in a right kerfuffle over newer competing motor manufacturers, and new kids on the block stealing their thunder. I think I'm also right in saying Mercedes Benz have also had third party consultants take a look at their structure, business model and offer and you'd be forgiven for thinking that they have got the game sewn up. Nationwide Building Society (I think) undertook a similar exercise where the notion of the Building Society was under serious threat from other financial services. At the risk of sounding more than a little like Ricky Martin, this process affords a company an objective insight to seeing themselves differently and then acting to implement a new strategy. How John chooses who to use shouldn't be the barrier to it happening.
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Post by Paul Spencer on Feb 26, 2024 16:41:52 GMT
I was rather hoping you'd provide examples of what you (and others) are advocating. If it's as simple as John telling them that he wants to get back into the Premiership, which are the clubs who have already adopted this route? Chipping in again, I don't know if any English football clubs have used this method, but as I said earlier this afternoon, there are plenty of major success stories of profile companies and their assets being completely revitalised due to adopting this third party process. I can't recall the details, but behind the scenes, VW undertook a similar process in more recent times, where on the surface they seemed to ticking along just fine, in the background they were in a right kerfuffle over newer competing motor manufacturers, and new kids on the block stealing their thunder. I think I'm also right in saying Mercedes Benz have also had third party consultants take a look at their structure, business model and offer and you'd be forgiven for thinking that they have got the game sewn up. Nationwide Building Society (I think) undertook a similar exercise where the notion of the Building Society was under serious threat from other financial services. At the risk of sounding more than a little like Ricky Martin, this process affords a company an objective insight to seeing themselves differently and then acting to implement a new strategy. How John chooses who to use shouldn't be the barrier to it happening. Ah right, so a policy is being advocated that nobody else has previously adopted and we're expecting John Coates to lead the vanguard in adopting such an idea? Righto! 🤭
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Post by skip on Feb 26, 2024 17:47:37 GMT
Chipping in again, I don't know if any English football clubs have used this method, but as I said earlier this afternoon, there are plenty of major success stories of profile companies and their assets being completely revitalised due to adopting this third party process. I can't recall the details, but behind the scenes, VW undertook a similar process in more recent times, where on the surface they seemed to ticking along just fine, in the background they were in a right kerfuffle over newer competing motor manufacturers, and new kids on the block stealing their thunder. I think I'm also right in saying Mercedes Benz have also had third party consultants take a look at their structure, business model and offer and you'd be forgiven for thinking that they have got the game sewn up. Nationwide Building Society (I think) undertook a similar exercise where the notion of the Building Society was under serious threat from other financial services. At the risk of sounding more than a little like Ricky Martin, this process affords a company an objective insight to seeing themselves differently and then acting to implement a new strategy. How John chooses who to use shouldn't be the barrier to it happening. Ah right, so a policy is being advocated that nobody else has previously adopted and we're expecting John Coates to lead the vanguard in adopting such an idea? Righto! 🤭 Heroes don't always wear capes!
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i1da
Academy Starlet
Posts: 149
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Post by i1da on Feb 26, 2024 17:54:25 GMT
Clearly you seem to think that Stoke's history began in the Premiership. The Coates family delivered 10 of the best years supporting Stoke. Football is cyclical. We are in a lean patch. We will return to the Prem sooner or later. As we have done (top flight) throughout our entire history. We will fall backj again. As we have done throughout our history. Clearly you seem to think that Stoke’s history began with the Coates - their record is piss poor compared to our average historical cycle. It barely once included the third tier before they came along and they’re about to make it a hat-trick. The only FA Cup Final in our history gives the lie to that argument. At the end of the day, you’re either a glass half full or a glass half empty kind of person. After having my footballing first love, get mismanaged into bankruptcy and oblivion, I prefer to look on the brighter side of life - it makes the journey more enjoyable!
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i1da
Academy Starlet
Posts: 149
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Post by i1da on Feb 26, 2024 17:58:27 GMT
There is a long time Oatcake user/reader who would better articulate the following, but I'll leave it to them if they read this and choose to expand or illuminate with examples that which I'm referring to. Companies own products which are developed as brands. Sometimes companies forget what their products/brands mean to consumers, particularly with old, legacy brands and products which can if not attended to, be disregarded as old hat, with long held misperceptions taking root. Astute (or desperate) companies employ advertising or branding agencies not just to simply to sell their products/brands, but to undertake research and development to better understand their products/brands in terms of how they are presented and then by extension, understood more widely by customers, by other companies, by third parties such as supermarkets and stockists. This works well when the owners of the companies and the products they make and sell, trust the advertising agency to tell them what they don't know, to correct their perceptions and tell them where they are going wrong. They still retain ownership and control of their brands and products, but entrust the improvements, development and communication strategy to the third party - the ad agency, whose job it is not to try and persuade people into buying something, but to reposition it, to recalibrate the spaces in which it is best understood. By entrusting a third party with a completely different skill set and expertise to their own, it can make an enormous difference. In footballing terms, Stoke City (The Coates Family), need to entrust the Where Now Where Next process to a third party with expertise in elite sports/football club/company management and structure, to facilitate a full investigation into its working methods and crucially, to listen to the findings. The is no need for The Coates Family to sell up, but they need the expertise of others to help them remodel their structure and operational model. And fast. The only thing that John Coates is guilty of is guessing. Your can't guess your way to success. - I suspect Denise Coates is not a data modelling expert, a probability genius or a branding expert, but she sure as shit employs a fair few. Boom! Nothing else to add to this topic!
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Post by LGH87 on Feb 28, 2024 11:39:03 GMT
Take note John Coates, Liverpool are fighting on 4 fronts trophy wise this season and their owners still see fit to change the structure of the club.
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