|
|
Post by growler on Mar 6, 2008 10:19:29 GMT
Well done Bradford
While we await signs of life from the twitching remains of Game 39, it is worth mentioning another potentially revolutionary innovation floated recently by a visionary who, for sheer chutzpah, may rival Richard Scudamore. Last month Mark Lawn, co-chairman of Bradford City, announced that next season the club will be giving away 9,000 season tickets. The deal is this: if Bradford's existing 9,100 adult season-ticket holders renew for £150 each, they will each get a free season ticket thrown in. Valley Parade season-ticket holders already pay just £6.50 a game thanks to a price cut last year that led to average gates swelling from 7,000 to 12,000 despite relegation to League Two, and revenue reach £1.4m, the highest in the division. "I want to return football to the working classes," Lawn says. Rest assured, it will never catch on.
|
|
|
|
Post by followyoudown on Mar 6, 2008 11:28:36 GMT
you're right it'll never catch on for the simple reason that although the idea is to double the number of people attending in reality if you went with a mate one of you would renew the other would have the free season ticket and you split the cost with your mate so they'll double their gates and halve their revenue
if everyone does that.
|
|
|
|
Post by y_oh_y_delilah on Mar 6, 2008 11:56:56 GMT
Agree, well done Bradford for 'thinking outside the box' (I know, I know, it's a horrible expression)  Shirley, not EVERYONE would double-up, the ground has a better atmosphere with more fans inside helping improve performance and crucially the beer and pie sales could double!! |
|
|
|
Post by growler on Mar 6, 2008 12:43:53 GMT
followyoudown - the increase in revenue - to the highest - in division is FACT, not theory. And the feel good factor around the club must be immense.
|
|
|
|
Post by lordb on Mar 6, 2008 12:45:32 GMT
as long as their in Div 4 that is a very sensible policy
If they had charged 'normal' prices their gates (& therefore income) would have tumbled anyway.
going to the match for most fans is about habit,that goes for those who dont go too.
|
|
|
|
Post by followyoudown on Mar 6, 2008 14:01:30 GMT
followyoudown - the increase in revenue - to the highest - in division is FACT, not theory. And the feel good factor around the club must be immense. growler the increase in revenue may be fact for last season but I wouldn't bank on their new offer doing the same, they have 9,000 season ticket holders they are unlikely to get another 9,000 new fans so the free season tickets will undoubtedly affect the number of fans paying on the day or season tickets sold as fans will either double up or will be trying to sell their free season tickets in pubs before the game meaning less fans paying on day. hope it works for them but can't see how it will |
|
|
|
Post by daverichards on Mar 6, 2008 20:36:55 GMT
Its the sort of gesture you can get away with when you have a 25,000K stadium in the bottom division and no chance of filling it
|
|
|
|
Post by mermaidsal on Mar 6, 2008 20:50:00 GMT
What Ilford said - and have you ever seen a chairman in the bottom two divs who isn't desperate for the gimmick that's going to solve everything in one go?
But while we're thinking outside the box, how about... a season ticket lottery whereby if you get your next year's ST by a certain date, you go into a draw for say 1000 two for ones? That way you get a genuine incentive, a bit of excitement from the gamble and you get new ST holders by the winners introducing a friend or relative, which is always the best business?
|
|
|
|
Post by CalgaryPotter on Mar 6, 2008 23:02:01 GMT
As a bloke in that vicinity in West Yorkshire you have the choice of Leeds or Bradford. Both are shit so you may as well take the cheaper option  |
|
