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Post by agingerstokie on Jul 14, 2014 12:02:14 GMT
Am I right that children's shirts have no bet365 logo on as it's illegal to advertise gambling to under 18's? If so, it's just hit me that on Fifa games they show the be365 logo on the shirts yet the game is rated for 3's and over, just curious if this is a different circumstance due to it being a game as it's still indirectly promoting gambling?
P.S. bit of a random question but I'm studying Marketing at university so these kind of things interest me sadly
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Post by foster on Jul 14, 2014 12:05:55 GMT
What's stupid is that how often when you go to a match do you look at your own shirt? You end up looking at the ones others are wearing that have the logo.
Also, not having it on your shirt just draws attention to that fact.
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Post by rawli on Jul 14, 2014 12:07:07 GMT
Am I right that children's shirts have no bet365 logo on as it's illegal to advertise gambling to under 18's? If so, it's just hit me that on Fifa games they show the be365 logo on the shirts yet the game is rated for 3's and over, just curious if this is a different circumstance due to it being a game as it's still indirectly promoting gambling? P.S. bit of a random question but I'm studying Marketing at university so these kind of things interest me sadly They are long days on holiday aren't they. |
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Post by scfcno1fan on Jul 14, 2014 12:07:29 GMT
It's a pathetic rule.
As Foster has just said, the kids will just be looking at their parents tops, which have Bet365 blazoned all over them.
I do despair sometimes.
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Post by block27row27 on Jul 14, 2014 12:08:15 GMT
I don't think it would be any different to TV ads really as children still see those. I think the reason with the football shirts is that it is essentially using a child to promote gambling, although I may be wrong.
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Post by foster on Jul 14, 2014 12:08:17 GMT
Also, if I had to guess I would say that it's more down to the FA than Fifa which may explain the difference. Could be wrong though so don;t quote me on it when you hand in your homework.
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Post by agingerstokie on Jul 14, 2014 12:08:37 GMT
Am I right that children's shirts have no bet365 logo on as it's illegal to advertise gambling to under 18's? If so, it's just hit me that on Fifa games they show the be365 logo on the shirts yet the game is rated for 3's and over, just curious if this is a different circumstance due to it being a game as it's still indirectly promoting gambling? P.S. bit of a random question but I'm studying Marketing at university so these kind of things interest me sadly They are long days on holiday aren't they. Haha they are indeed but still an interesting question to me  |
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Post by gazscfc on Jul 14, 2014 12:10:08 GMT
The restriction is that they are not allowed to use children to advertise gambling.
When you wear a replica shirt you are basically becoming a walking billboard for whoever the sponsor is, so they can't have them on kids shirts because that would be using kids to promote gambling.
What kind of marketing are you interested in?
I work in digital marketing in Melbourne, interested in any work experience? ;-)
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Post by agingerstokie on Jul 14, 2014 12:13:37 GMT
The restriction is that they are not allowed to use children to advertise gambling. When you wear a replica shirt you are basically becoming a walking billboard for whoever the sponsor is, so they can't have them on kids shirts because that would be using kids to promote gambling. What kind of marketing are you interested in? I work in digital marketing in Melbourne, interested in any work experience? ;-) If I was going to say a specific type it would be digital as that's where everything's at these days and work experience in Melbourne would be a blast  |
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Post by southcarolinastokie on Jul 14, 2014 13:38:48 GMT
It's changed recently. I think pretty much all clubs kids shirts can't have gambling or alcohol sponsors etc. I remember having Carling on my shirt when I was a kiddie many moons ago
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Post by Deleted on Jul 14, 2014 15:54:35 GMT
it's not FIFA or the FA, it's actually down to UK Law from 2007 that you can't advertise gambling before a 9pm watershed in case kids see it.
it was then noticed that football matches would be shown advertising gambling before that time so the Culture secretary exempted all sporting events from the ban and in return the gambling industry collectively agreed to therefore remove sponsors related to gambling from kid's shirts as a compromise for them being allowed to advertise betting sites etc. before the 9pm watershed in televised matches.
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Post by Deleted on Jul 14, 2014 16:02:16 GMT
I can't help but think the people who made these rules must know what they are on about.... I had Broxap on a junior shirt once and now have a fettish for street furniture I can't get rid of.
Complete set of bastards
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Post by bolders on Jul 14, 2014 16:25:24 GMT
what about players under 18 does that rule apply to them to?
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Post by agingerstokie on Jul 14, 2014 16:32:55 GMT
On another subject, I'm surprised EA are allowed to have advertisements for gambling in a game rated 3 and over?
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Post by boskampsflaps on Jul 14, 2014 16:39:53 GMT
I don't think it would be any different to TV ads really as children still see those. I think the reason with the football shirts is that it is essentially using a child to promote gambling, although I may be wrong. Bang on, it's about the kids promoting it not being promoted to. |
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Post by trigger on Jul 14, 2014 16:40:32 GMT
It does seem a tad bizzare not having the logo on the child's tops especially as children in other countries probably manufacturer them.
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