I am far from loaded but living in Lancashire it is far cheaper for me to watch online + ill health means getting to games is harder,people living in Stoke who go to watch on a regular basis must also find it cheaper to pay £10 ?
When footballers wages resemble something close to normal then I'll gladly put my hand in my pocket more.
As it stands, if the clubs can afford to pay these astronomical wages then missing out on a few quid isn't going to hurt them.
And let's be fair, the price of club merchandise (replica kits especially) is daylight robbery.
“All paths are the same: they lead nowhere. ... Does this path have a heart? If it does, the path is good; if it doesn't, it is of no use. Both paths lead nowhere; but one has a heart, the other doesn't. One makes for a joyful journey; as long as you follow it, you are one with it. The other will make you curse your life. One makes you strong; the other weakens you.”
"England is perhaps the only great country whose intellectuals are ashamed of their own nationality. In left-wing circles it is always felt that there is something slightly disgraceful in being an Englishman and that it is a duty to snigger at every English institution" George Orwell