A leading bicycle manufacturer is facing accusations of sexism and ageism in its adverts on social media.
Pinarello, who supply bicycles to Team Sky, recently launched its electronic road bike to much fanfare. The company said the e-bike was aimed at weekend riders and female riders who want to "follow easily the men's pace".
She's bloody lucky if that's all she's got to be upset or bothered about in life in general.
In the grand scale of things does it really matter ?
I went into a shop yesterday and the female on the till referred to me as "sweetheart" ! Now that I've got over the initial traumatic experience I'm just wondering whether to make an official complaint to her manager, or whether to think how nice it was that somebody was actually nice to me ?