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Post by elystokie on Aug 1, 2015 9:58:12 GMT
I don't like handing out brickbats on a subject I know little about but I have a little information to impart. Someone I know who lives in Singapore visited us this week. I asked if Stoke had made any impact in Singapore. He looked at me rather quizzically, so I said they were playing in a tournament with Arsenal and Everton. He then realized what I was talking about and said he remember seeing one day all these "thousands" of people wearing Arsenal shirts and wondered what was going on. He then heard there was a football tournament. Arsenal were featured every night on the local news but there was little mention of Stoke or Everton. He said that it is understandable as the Premier League dominates all football in that part of the world and in Singapore, and Arsenal and Liverpool are by far the most popular teams with ManU and Chelsea well behind. There is clearly a huge challenge for the Stoke PR function to make an impression in that part of the world. Last season, when his son was visiting him in Singapore they decided to enquire on Twitter whether a Middlesbrough play-off match was being televised anywhere in Singapore; they follow the Boro. They got a reply straight away from the Chairman of the Singapore Boro fan club, to say they planned to meet in a bar where the owner was happy to show the match. So they went along and watched the match with all the 8 members of the Singapore Boro fan club. There was an incredible amount of folk wearing Arsenal shirts around the stadium in Singapore and I can't remember seeing a single wearer that wasn't Asian. The other places in the East we visited were a bit of a mix shirt-wise but I'd say the Shit were the most popular :( It's going to be a very long haul to get any sort of decent following out there for us.
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Post by The Stubborn Optimist on Aug 1, 2015 13:03:09 GMT
"So, how come you're a Stoke fan?" "Well they've got a really good web presence." FFS. Wtf does that mean?? I don't mean 'you'll lose people' as in they'll stop being fans. I mean 'lose' as in 'lose interest'. Do keep up. FFS. Lose interest in what? The website? Well whoopie do! The day I think of my football club as a brand with a really good web presence is the day I'll stop watching Stoke. Being a Stoke fan is all about emotional ties not brand loyalty or web presence bollocks, you don't build football loyalty through web-shites. Do keep up.
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Post by mamathestriker on Aug 1, 2015 18:15:57 GMT
To be fair to Stoke...there was no media coverage in Evan because no media representation was part of the group.
There was nothing for the club to gain or publicise by going. Sounds like Sparky wanted a players only trip for a few days which is understandable considering it had been quite heavy in Singapore.
The media guys at Stoke are an extremely small team in Premier League terms and work their socks off...think they have more than one hand tied behind their back at times too
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Post by danceswithclams on Aug 1, 2015 18:57:20 GMT
The media guys at Stoke are an extremely small team in Premier League terms and work their socks off...think they have more than one hand tied behind their back at times too Not doubting the effort and commitment of the current 'media' team but you've got to ask the question why in this age of Premier League riches, are we so under resourced in this area. It baffles me as to why the company that owns the club absolutely nails it when it comes to digital marketing, brand visibility and marcomms in general, yet the club's output is embarrassing at best, negligent at worst. There doesn't appear to be any strategy or set of standards being adhered to, either by the media or marketing departments, resulting in a mangling of core messaging. So-called 'Head of Digital/Marketing/media/ or whatever is clearly not earning his corn. And before anyone starts moaning about the concept of 'club as brand' and that a decent web operation doesn't engender loyalty/gain fans - this is the era we're living in and whether we like it or not, off the field things such as how the club conducts itself via digital channels all contributes to way the club is perceived by the media, potential fans,players,and sponsors. Needs sorting, Stoke.
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Post by bayernoatcake on Aug 1, 2015 19:15:50 GMT
To be fair to Stoke...there was no media coverage in Evan because no media representation was part of the group. There was nothing for the club to gain or publicise by going. Sounds like Sparky wanted a players only trip for a few days which is understandable considering it had been quite heavy in Singapore. The media guys at Stoke are an extremely small team in Premier League terms and work their socks off...think they have more than one hand tied behind their back at times too Disagree, it was always good when we used to go on these "jaunts" and have a sort of live blog/update thing so we could see what they were getting up to etc. The first picture of Afellay in Stoke gear came from some kid on Instagram. And they are a small team and I have sympathy with them for that but this summer's efforts in general have been piss poor.
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Post by The Stubborn Optimist on Aug 2, 2015 9:44:16 GMT
The media guys at Stoke are an extremely small team in Premier League terms and work their socks off...think they have more than one hand tied behind their back at times too Not doubting the effort and commitment of the current 'media' team but you've got to ask the question why in this age of Premier League riches, are we so under resourced in this area. It baffles me as to why the company that owns the club absolutely nails it when it comes to digital marketing, brand visibility and marcomms in general, yet the club's output is embarrassing at best, negligent at worst. There doesn't appear to be any strategy or set of standards being adhered to, either by the media or marketing departments, resulting in a mangling of core messaging. So-called 'Head of Digital/Marketing/media/ or whatever is clearly not earning his corn. And before anyone starts moaning about the concept of 'club as brand' and that a decent web operation doesn't engender loyalty/gain fans - this is the era we're living in and whether we like it or not, off the field things such as how the club conducts itself via digital channels all contributes to way the club is perceived by the media, potential fans,players,and sponsors. Needs sorting, Stoke. I can only assume then that you've been taken in by the Media Studies Evangelists. How else can you explain your assumption that potential players are swayed in their decision to sign for Stoke by how good our web shite is? Loyalty is earned and perceptions are formed by what happens on the pitch and in the stands, not on the Internet. Kids for a quid, dishing out tickets to local schools etc brings new fans, not some fancy web shite. www.theguardian.com/football/2015/aug/01/from-tony-pulis-to-tiki-taka-stoke-tap-barcelona-for-talent Is there any mention of the web shite in this article?
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Post by danceswithclams on Aug 2, 2015 12:41:30 GMT
Not doubting the effort and commitment of the current 'media' team but you've got to ask the question why in this age of Premier League riches, are we so under resourced in this area. It baffles me as to why the company that owns the club absolutely nails it when it comes to digital marketing, brand visibility and marcomms in general, yet the club's output is embarrassing at best, negligent at worst. There doesn't appear to be any strategy or set of standards being adhered to, either by the media or marketing departments, resulting in a mangling of core messaging. So-called 'Head of Digital/Marketing/media/ or whatever is clearly not earning his corn. And before anyone starts moaning about the concept of 'club as brand' and that a decent web operation doesn't engender loyalty/gain fans - this is the era we're living in and whether we like it or not, off the field things such as how the club conducts itself via digital channels all contributes to way the club is perceived by the media, potential fans,players,and sponsors. Needs sorting, Stoke. I can only assume then that you've been taken in by the Media Studies Evangelists. How else can you explain your assumption that potential players are swayed in their decision to sign for Stoke by how good our web shite is? Loyalty is earned and perceptions are formed by what happens on the pitch and in the stands, not on the Internet. Kids for a quid, dishing out tickets to local schools etc brings new fans, not some fancy web shite. www.theguardian.com/football/2015/aug/01/from-tony-pulis-to-tiki-taka-stoke-tap-barcelona-for-talent Is there any mention of the web shite in this article? At what point has it been suggested that a website alone influences players signing? What I said is that the external image of the club is important and whether we like it or not, the way the club conducts itself via digital channels (Social Media / Web / Marketing), along with all the things you mention, all contribute to the way SCFC is viewed by the wider world. As a club we do a lot of things right that help its image (Coatsy's mingling with fans in Singapore and the looking after of Wilko being recent examples) but marcomms isn't one of them. You might think online and marketing stuff doesn't matter but let's say you're a journalist from another country looking for important info about the club, or an ex-pat fan wanting to know when the new shirt you've ordered will be dispatched, or a new signing worried how you'll be used as marketing collateral - would the club's amateurish approach to communications answer your questions and present SCFC as a professional outfit that knows what it's doing? Probably not.
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mf37
Lads'n'Dads
Posts: 75
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Post by mf37 on Aug 4, 2015 16:57:32 GMT
The New York Times reports that Swindon Town has gone the opposite direction - no external media, all communications will come from their in-house team. www.nytimes.com/2015/08/05/sports/soccer/english-soccer-club-sets-up-tight-defense-but-this-one-repels-journalists.html?_r=0"Swindon Town, a third-division club that typically plays in front of crowds of fewer than 10,000, has taken some of the most extreme measures yet: In effect, the team has eliminated non-game-day news media access. Reporters, photographers and videographers are largely barred from interviewing any member of the team, the coaching staff or the club’s management, save for a hurried question or two for the manager at a postmatch news conference." "According to a Swindon Town Club statement, the vast majority of access to the team outside of the head coach’s league-mandated postmatch news conferences this season will be through “our in-house journalist,” who is also listed as the club’s press officer."
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Post by Deleted on Aug 4, 2015 19:38:50 GMT
Wtf does that mean?? I don't mean 'you'll lose people' as in they'll stop being fans. I mean 'lose' as in 'lose interest'. Do keep up. FFS. Lose interest in what? The website? Well whoopie do! The day I think of my football club as a brand with a really good web presence is the day I'll stop watching Stoke. Being a Stoke fan is all about emotional ties not brand loyalty or web presence bollocks, you don't build football loyalty through web-shites. Do keep up. That's that then. Scrap the website. Who needs a website anyway? It's all about 'emotional ties' (wtf does that mean?) You don't need to be a 'brand' to have a decent website. I'm a believer in 'if you're going to bother to do something, do it properly'. Our website is half-baked - why not make it work to people's advantage? You've missed the point completely. You're going on like the perfect website will potentially get us new supporters in Kuala Lumpur. It doesn't, and won't ever do so. It should be made more usable for it's supporters - simple really. Now I beg you...PLEASE keep up.
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Post by Jimm on Sept 5, 2015 17:38:33 GMT
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Post by Clem Fandango on Sept 5, 2015 17:51:53 GMT
Bringing up the website once again why hasn't Shaqiri got a profile on the squad list yet? its fucking dire how long it takes this club to sort out a fucking website.
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Post by Deleted on Sept 5, 2015 17:52:45 GMT
While I can't agree with everything sheikhmomo says all the time, the chief executive should be doing better in his job regarding merchandising and PR. To be flying out to our first ever appearance in Asia without guaranteed stocks of home shirts is shocking. I would hope as a result of this fuck up from New Balance we aren't honoring the full price of the contract as they have well and truly fucked us regarding sales. The IT and PR department is also an issue that's needed addressing for a long time, while I am grateful we do have a Youtube channel now, it would be good if we actually had something worth watching. Regarding player transfers it's a tough job because you can't predict when your cover star is going to be sold it can happen within a day. I agree about the shirts and asked him at the Q&A there is doubt we were shafted by NB pre-season missed out massively but it's not TS fault NB cant sew shirts together right, there are other issues like the PA system and poor IT that you can lay the blame squarely at the door of TS.
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Post by stokiejoe on Sept 5, 2015 18:13:04 GMT
Personally I don't care how hard an IT or PR team works or how large it is. The fact is that in modern times, web sites are a window onto the world. Google "Stoke City FC" and that's where it takes you. We are the 30th richest club in the world with a website that a start up business would be ashamed of.
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Post by Pugsley on Sept 5, 2015 18:18:17 GMT
While I can't agree with everything sheikhmomo says all the time, the chief executive should be doing better in his job regarding merchandising and PR. To be flying out to our first ever appearance in Asia without guaranteed stocks of home shirts is shocking. I would hope as a result of this fuck up from New Balance we aren't honoring the full price of the contract as they have well and truly fucked us regarding sales. The IT and PR department is also an issue that's needed addressing for a long time, while I am grateful we do have a Youtube channel now, it would be good if we actually had something worth watching. Regarding player transfers it's a tough job because you can't predict when your cover star is going to be sold it can happen within a day. I agree about the shirts and asked him at the Q&A there is doubt we were shafted by NB pre-season missed out massively but it's not TS fault NB cant sew shirts together right, there are other issues like the PA system and poor IT that you can lay the blame squarely at the door of TS. It is the clubs fault though. 3 times we have been let down by kit manufacturers. The club are simply not strong enough.
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Post by Deleted on Sept 5, 2015 18:55:41 GMT
I agree about the shirts and asked him at the Q&A there is doubt we were shafted by NB pre-season missed out massively but it's not TS fault NB cant sew shirts together right, there are other issues like the PA system and poor IT that you can lay the blame squarely at the door of TS. It is the clubs fault though. 3 times we have been let down by kit manufacturers. The club are simply not strong enough. They have a contract what should they have done cancelled ? then what no shirts at all playing in their pants like at school when you forgot your PE kit :-) they will be compensated I'm sure but it does not make it OK, NB should not make anymore of our kit ever. But as TC said it was now a case on compo because they are tied to a contract so how on earth is that anyone's fault but NB.
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Post by Northy on Sept 5, 2015 19:26:39 GMT
It is the clubs fault though. 3 times we have been let down by kit manufacturers. The club are simply not strong enough. They have a contract what should they have done cancelled ? then what no shirts at all playing in their pants like at school when you forgot your PE kit :-) We might get more ladies coming along then, buying the few pitchside seats left so pushing the club to fill in the corners, good idea
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Post by sheikhmomo on Sept 5, 2015 20:08:56 GMT
While I can't agree with everything sheikhmomo says all the time, the chief executive should be doing better in his job regarding merchandising and PR. To be flying out to our first ever appearance in Asia without guaranteed stocks of home shirts is shocking. I would hope as a result of this fuck up from New Balance we aren't honoring the full price of the contract as they have well and truly fucked us regarding sales. The IT and PR department is also an issue that's needed addressing for a long time, while I am grateful we do have a Youtube channel now, it would be good if we actually had something worth watching. Regarding player transfers it's a tough job because you can't predict when your cover star is going to be sold it can happen within a day. I agree about the shirts and asked him at the Q&A there is doubt we were shafted by NB pre-season missed out massively but it's not TS fault NB cant sew shirts together right, there are other issues like the PA system and poor IT that you can lay the blame squarely at the door of TS. I look forward to TS passing on the savings to fans that the club would have received from NB upon payments of penalty clauses as a result of their breach of their contract?
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Post by Deleted on Sept 5, 2015 20:16:10 GMT
I agree about the shirts and asked him at the Q&A there is doubt we were shafted by NB pre-season missed out massively but it's not TS fault NB cant sew shirts together right, there are other issues like the PA system and poor IT that you can lay the blame squarely at the door of TS. I look forward to TS passing on the savings to fans that the club would have received from NB upon payments of penalty clauses as a result of their breach of their contract? I'm sure NB will get nowhere near the full amount, they made us look proper shit in Asia and for that alone I would not touch them again.
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