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Post by Deleted on Jul 16, 2015 19:07:03 GMT
The website's made and owned by Football League Interactive: that league we left seven years ago. I remember enquiring about creating them a new website back when they were advertising after a graphic designer a few years ago, and they replied that they still had some years on their contract with FLi so couldn't change it. Surely this should be over by now. End of the 2016/17 season apparently....
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Post by baystokie on Jul 16, 2015 19:44:40 GMT
Should Mr Scholes be sent this, and asked for response? That's the problem, you don't get a response from anyone. [/quote] From what I have read, there seems to be a significant number of people who understand the shortcomings/problems with the present service and have both detailed ideas and practical suggestions to markedly improve it. Notwithstanding the lack of response (presumably from the chief culprit (TS)?), would it be sensible/proactive/progressive if all the posters who have experience/suggestions were to direct these specifically to Peter and his son (ie go over TS's head)? Cutting out the middle man should at least register the problems/disenchantment and possible solutions at the highest level and would prevent TS blithely telling the board that 'all in the garden is lovely' when patently it is not. A copy to each of every post (with careful editing of language used!)should at least ensure that Peter and John ask the CEO why there all this aggro is out there - not ALL these people can be wrong! Talking amongst ourselves on here (whilst allowing people to vent their feelings) won't necessarily result in 'ACTION THIS DAY' or any other day soon. Apologies for my long-windedness
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Post by Pugsley on Jul 16, 2015 21:20:39 GMT
The club are not interested in existing supporters or creating new ones. They just sit back and expect the PL status to do all their work. Bone idle.
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Post by Stokyo on Jul 17, 2015 1:14:13 GMT
Yeah, the official Facebook page is also very behind, sometimes Saturdays match story and pictures will show up on a Tuesday or Wednesday. It's pretty laughable really, if you can't update the information in a timely way then don't bother running it, just looks unprofessional. Slightly off topic. I see you took my username suggestion on board Yes indeed mate, and a very good suggestion it was. Thanks, I already had a couple of complements on it. Cheers
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Post by debabelizer on Jul 17, 2015 2:45:26 GMT
The club are not interested in existing supporters or creating new ones. They just sit back and expect the PL status to do all their work. Bone idle. This is the bottom line. The 150th celebration was another indicator. It feels like the senior management realise they've gatecrashed a party and can't quite believe their luck, but will just hang about at the back so as not to draw attention to themselves in case anyone notices they're there. And that tweet from our "social media specialist" tells you all you need to know about how secure the clubs internal staff feel in dissing fans, this attitude can only come from the general feeling of what is acceptable to say, and what is not. It comes from a senior management attitude, obviously not from Peter Coates though. It's not a golf club this SCFC you know, it's a visceral, noisy beast whose fans spend hours every day dreaming about what might be and worrying over its welfare. And you wonder why grown men poke about in the undergrowth?
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Post by tijuanabrass on Jul 17, 2015 3:19:30 GMT
There are some great points here and I would hope that somebody senior in the club is encouraging the relevant staff to take in the valid criticism presented as well as some of the excellently creative suggestions.
I too spend a large portion of my day online and very rarely trouble the official site - is that ridiculous pay wall still in place? Its about brand control and it's something the business side of the club need to be enlightened about. I am shocked to hear that we weren't distributing team shirts in Singapore - please tell me that this was just the new strip and that we did at least have some official merch on sales (albeit dated)?
What also amazes me that on this forum there is no official Stoke presence. At times it would be a thankless task and they would have to be well skilled in the arts of diplomacy and selective dissemination but it would enable them to manage their information and present a more human face to their commercial side. The fact is, they can't ignore that this is their largest online community and single largest information aggregator for the club. It's no coincidence that the match day commentators and the grubs of Wapping pore through these posts for tidbits of content.
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Post by elystokie on Jul 17, 2015 5:14:17 GMT
There are some great points here and I would hope that somebody senior in the club is encouraging the relevant staff to take in the valid criticism presented as well as some of the excellently creative suggestions. I too spend a large portion of my day online and very rarely trouble the official site - is that ridiculous pay wall still in place? Its about brand control and it's something the business side of the club need to be enlightened about. I am shocked to hear that we weren't distributing team shirts in Singapore - please tell me that this was just the new strip and that we did at least have some official merch on sales (albeit dated)? What also amazes me that on this forum there is no official Stoke presence. At times it would be a thankless task and they would have to be well skilled in the arts of diplomacy and selective dissemination but it would enable them to manage their information and present a more human face to their commercial side. The fact is, they can't ignore that this is their largest online community and single largest information aggregator for the club. It's no coincidence that the match day commentators and the grubs of Wapping pore through these posts for tidbits of content. There was a merchandising outlet just outside the stadium for Arsenal, Everton and ourselves, you'll never guess which was the poor relation out of the three in terms of content and visual appeal..
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Post by knowles on Jul 17, 2015 5:15:37 GMT
Were there any items exclusive to the tour/tournament on our stall? Is there a programme?
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Post by elystokie on Jul 17, 2015 5:28:08 GMT
Were there any items exclusive to the tour/tournament on our stall? Is there a programme? I didn't look that closely to be honest, it didn't look too appealing and I had to meet my other son so we were a bit rushed, didn't see any programmes for sale myself.
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Post by mrred on Jul 17, 2015 9:25:19 GMT
The club are not interested in existing supporters or creating new ones. They just sit back and expect the PL status to do all their work. Bone idle. This is the bottom line. The 150th celebration was another indicator. It feels like the senior management realise they've gatecrashed a party and can't quite believe their luck, but will just hang about at the back so as not to draw attention to themselves in case anyone notices they're there. And that tweet from our "social media specialist" tells you all you need to know about how secure the clubs internal staff feel in dissing fans, this attitude can only come from the general feeling of what is acceptable to say, and what is not. It comes from a senior management attitude, obviously not from Peter Coates though. It's not a golf club this SCFC you know, it's a visceral, noisy beast whose fans spend hours every day dreaming about what might be and worrying over its welfare. And you wonder why grown men poke about in the undergrowth? That quote from Pugs absolutely goes hand in hand with the 150 year 'celebration'. What an absolute fucking farce that was.
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Post by tijuanabrass on Jul 17, 2015 10:23:14 GMT
The Twitter quote was allegedly from the head of IT not PR. Either way, he should have his arse tanned. Not for having an opinion but for being so Ill-acquainted with the wide reach of social media that he would post something so potentially damaging to the club.
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Post by debabelizer on Jul 17, 2015 10:40:10 GMT
The Twitter quote was allegedly from the head of IT not PR. Either way, he should have his arse tanned. Not for having an opinion but for being so Ill-acquainted with the wide reach of social media that he would post something so potentially damaging to the club. I agree. I'm not advocating the poor sod loses his job but someone inside the club needs to try and explain how Twitter works beyond the realms of servers and internet gateways ffs. It's a f**k up that's for sure.
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Post by foster on Jul 17, 2015 10:42:58 GMT
The Twitter quote was allegedly from the head of IT not PR. Either way, he should have his arse tanned. Not for having an opinion but for being so Ill-acquainted with the wide reach of social media that he would post something so potentially damaging to the club. I agree. I'm not advocating the poor sod loses his job but someone inside the club needs to try and explain how Twitter works beyond the realms of servers and internet gateways ffs. It's a f**k up that's for sure. If he's head of IT then he doesn't need to have it explained to him. As far as I'm concerned anyone in the club who acts with such disrespect toward the fans should be fired.
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Post by ashleyscfc on Jul 18, 2015 14:00:35 GMT
Anyone noticed the improvement in coverage or just me?
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Post by 2004 on Jul 18, 2015 16:02:55 GMT
Anyone noticed the improvement in coverage or just me? I've noticed it as well. Wonder how long it will last
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Post by scfcwebby on Jul 18, 2015 19:57:12 GMT
Anyone noticed the improvement in coverage or just me? I've noticed it as well. Wonder how long it will last I will accept all of the praise, my post single handedly improved the clubs IT and correspondence
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Post by stayingupfor GermanStokie on Jul 19, 2015 0:36:01 GMT
I noticed it too. I chuckled away as I realised that they are posting a lot quicker now!!
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Post by kustokie on Jul 19, 2015 0:39:39 GMT
Just checked the "players". Not been updated since the end of last season. Moses, Arnie and Bojan listed as strikers. Apparently, we have no wingers.
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Post by danceswithclams on Jul 31, 2015 13:43:18 GMT
11am - received eCRM marketing email imploring me to buy new home kit. Email was reasonably well-designed and New Balance-branded (no prices displayed for 'GK kit' or 'shirt printing services and the links direct to the wrong section of the web-shop, but hey-ho).
2pm - received weekly 'News Update from The Britannia Stadium' eCRM marketing email. Email uses old, out-of-date template replete with Warrior branding, Begovic's face all over everywhere and a CTA to buy my '2014/15 Warrior kit online (the links for which direct to a 404 page when clicked).
Stoke City FC - paragons of digital.
(If anyone from the club is reading this - I work in digital content and I'm looking for a new job. Get in touch if you want a hand getting your quite frankly laughable approach to marcomms up to speed.)
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Post by ashleyscfc on Jul 31, 2015 15:03:55 GMT
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Post by bayernoatcake on Jul 31, 2015 15:13:44 GMT
The radio silence for the Evian training camp was pretty piss poor.
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mf37
Lads'n'Dads
Posts: 75
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Post by mf37 on Jul 31, 2015 20:38:45 GMT
I can't speak to IT or the web but I do manage social media and PR for a mid-size Canadian university, For social -- FB, Twitter, Instagram and Snapchat -- the club could likely generate more than enough great content for the fans simply by hiring a studnet intern, giving them groundrules and a smartphone.
Staffiord University is a sponsor, I may be half a world away but surely they have a bright student or two that would love to be doing social media for a Premier League club. Student wages are minimal -- we pay ours $15 or about £7.40 an hour. One FB post, one Instagram post and 3 to 5 tweets a day is plenty. A 1st year graphic design student can create some great Twitter cards too.
Sometimes people over think or put too many barriers in the way, but social is a great unfettered and unfiltered way to get content and messages directly to those who want them most.
Would be great if the club could do more.
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Post by ashleyscfc on Jul 31, 2015 22:35:27 GMT
Seems pictures have appeared on Instagram of Afellay in training gear before the official site...
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Post by bayernoatcake on Aug 1, 2015 0:06:05 GMT
I can't speak to IT or the web but I do manage social media and PR for a mid-size Canadian university, For social -- FB, Twitter, Instagram and Snapchat -- the club could likely generate more than enough great content for the fans simply by hiring a studnet intern, giving them groundrules and a smartphone. Staffiord University is a sponsor, I may be half a world away but surely they have a bright student or two that would love to be doing social media for a Premier League club. Student wages are minimal -- we pay ours $15 or about £7.40 an hour. One FB post, one Instagram post and 3 to 5 tweets a day is plenty. A 1st year graphic design student can create some great Twitter cards too. Sometimes people over think or put too many barriers in the way, but social is a great unfettered and unfiltered way to get content and messages directly to those who want them most. Would be great if the club could do more. It's not like they do journalism, sports journalism, marketing or graphic design there......
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Post by ashleyscfc on Aug 1, 2015 1:10:23 GMT
First image of a new player in training gear, and it sure as shit isn't from the official site. Seems we've had a week of good coverage on YouTube/official site/club player and things are back to normal
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Post by Stokyo on Aug 1, 2015 1:20:18 GMT
Those new ´kiddies`look really small next to charlie.
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mf37
Lads'n'Dads
Posts: 75
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Post by mf37 on Aug 1, 2015 1:41:14 GMT
It's not like they do journalism, sports jounalism, marketing or graphics design there...... Yeah, the Stoke-on-Trent campus offers a BA in sports journalism and a BA in graphic design. What really matters is that students are smart, eager and good with social media. Many of the need a bit of work experience. It's something more organizations should embrace.
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Post by PerCyfilth ....Captains Log on Aug 1, 2015 8:52:13 GMT
It's not like they do journalism, sports jounalism, marketing or graphics design there...... Yeah, the Stoke-on-Trent campus offers a BA in sports journalism and a BA in graphic design. What really matters is that students are smart, eager and good with social media. Many of the need a bit of work experience. It's something more organizations should embrace. One of the media team did a degree in Sports Journalism at Staffs Uni and has been at Stoke for a number of years. He gets paid a pittance imho as do most of the none playing staff at the club. Anyone who are offering to go in and do the job won't want to do it for the salary on offer and the person i mention sticks it partly because he is a massive Stoke fan. Our profile compared to other like sized clubs is poor and our marketing isn't on the same page. Yes we have Head of Media but at the end of the day the buck stops with the CEO . The other bugbear i have is that the club don't give the Stoke Ladies a bean and we are talking about £10k a season ...the salary of one pen pusher no doubt.
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Post by Lakeland Potter on Aug 1, 2015 9:31:35 GMT
First image of a new player in training gear, and it sure as shit isn't from the official site. Seems we've had a week of good coverage on YouTube/official site/club player and things are back to normal That picture could become quite legendary. Ibrahim looks five years younger than he is whilst Charlie looks fifteen years older!
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Post by mrcoke on Aug 1, 2015 9:51:17 GMT
I don't like handing out brickbats on a subject I know little about but I have a little information to impart.
Someone I know who lives in Singapore visited us this week. I asked if Stoke had made any impact in Singapore. He looked at me rather quizzically, so I said they were playing in a tournament with Arsenal and Everton. He then realized what I was talking about and said he remember seeing one day all these "thousands" of people wearing Arsenal shirts and wondered what was going on. He then heard there was a football tournament. Arsenal were featured every night on the local news but there was little mention of Stoke or Everton. He said that it is understandable as the Premier League dominates all football in that part of the world and in Singapore, and Arsenal and Liverpool are by far the most popular teams with ManU and Chelsea well behind. There is clearly a huge challenge for the Stoke PR function to make an impression in that part of the world.
Last season, when his son was visiting him in Singapore they decided to enquire on Twitter whether a Middlesbrough play-off match was being televised anywhere in Singapore; they follow the Boro. They got a reply straight away from the Chairman of the Singapore Boro fan club, to say they planned to meet in a bar where the owner was happy to show the match. So they went along and watched the match with all the 8 members of the Singapore Boro fan club.
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