|
Post by sheikhmomo on Jul 16, 2015 8:15:06 GMT
Ooh Ange is in for it now.
In one fell swoop she has exposed the incompetence and amateurism at the heart of Scholes empire. Confirmed the club operates at Conference level off the pitch.
I expect she will be punished in the usual way.
|
|
|
Post by KevinWhimper on Jul 16, 2015 8:26:40 GMT
Poor by the club. To the point of embarrassing. Website and all online content should be upto date all the time. Yeah, the official Facebook page is also very behind, sometimes Saturdays match story and pictures will show up on a Tuesday or Wednesday. It's pretty laughable really, if you can't update the information in a timely way then don't bother running it, just looks unprofessional. Slightly off topic. I see you took my username suggestion on board
|
|
|
Post by ange1 on Jul 16, 2015 8:34:08 GMT
You will never know Momo, because obviously the site will not be updated!
|
|
|
Post by ange1 on Jul 16, 2015 8:35:27 GMT
Momo, you should update your pic of the esteemed leader, that one does not reflect the ageing process and greying hair. His, not mine BTW
|
|
|
Post by Northy on Jul 16, 2015 8:43:43 GMT
Serious question, Momo. Have you got direct experience of dealing with TS?? Yes. Like shaking hands with a dead tulip and dealing with a dopey rattlesnake. Amazing how he won CEO of the season (or something like that) then ?
|
|
|
Post by sheikhmomo on Jul 16, 2015 8:48:52 GMT
Yes. Like shaking hands with a dead tulip and dealing with a dopey rattlesnake. Amazing how he won CEO of the season (or something like that) then ? It was voted for at closed shop trade show. It's a bit like Keith from our Homebase Littlehampton branch being voted star of the month.
|
|
|
Post by foster on Jul 16, 2015 8:56:34 GMT
Ooh Ange is in for it now. In one fell swoop she has exposed the incompetence and amateurism at the heart of Scholes empire. Confirmed the club operates at Conference level off the pitch. I expect she will be punished in the usual way. A spanking?
|
|
|
Post by skip on Jul 16, 2015 9:20:44 GMT
The shop could easily be transposed onto an App too.
The website front end is woeful. Out of date content - Bego still plays for us and the UI is so loud and navigation a pain in the arse.
My youngest nipper is always on-line wanting info about Stoke - transfer news, fixture lists and so on - and he never goes to the Stoke website. I asked him why, he looked at me blankly and using the language of a kid still short of his seventh birthday said it he couldn't work it out.
|
|
|
Post by slpmarc on Jul 16, 2015 11:28:52 GMT
Don't think the site is behind with the post due to the small number of men/woman in the media team, as on SL&P we have 5 admins all of which work full time but still can keep the page upto date. Think most is to do with being allowed to update the page and the sitting of the i's and crossing of the T's by Scholes before it is allowed to be published. In reference to Jon Sidaway, TBF I think he is doing a half decent job, and has begun to bring in other forms of social media since he was employed, ie YouTube and Instagram, but like I say he has limitations to what he is allowed to do, which I no doubt frustrates him as much as it does us. What good thing about having a slow media web page, is it benefits the likes of my page and others including the Oatcake forum, as fans who would at other clubs would get there info of official pages, resort to unofficial pages making them grow beyond the size of some smaller clubs official pages.
|
|
|
Post by goonjon on Jul 16, 2015 11:50:07 GMT
I've felt complied to respond to this as someone who works in the field of media management.
The media department don't seem to have a direction, there doesn't seem to be anyone giving a overall view of what the club should produce and fans want them to produce. This comes across a lot in the content that seems rushed and although there are some good ideas there, they aren't always executed well.
For example, the training videos that have started going up on the website have very little editing done to them and the music that is played over the top is straight up baffling. I'd much rather actually hear what's going on in the sessions.
There's also a lot of room for content ideas that seem to be lacking, as myself someone who has to create and make content for an international sports team/brand I have plenty of ideas how a football club could really take hold and produce some exciting and engaging stuff. A great example of a club that do some great stuff on Social Media is Juventus, they interact with fans really well and have lots of campaigns such as one where fans drawings they send are then made into tifos displayed before game, which is pretty amazing.
|
|
|
Post by stokieinaus on Jul 16, 2015 11:55:17 GMT
I was at the game last night and saw a representative of Everton football club go around the stadium giving Everton merchandise to Asian fans. That my friends is how you market your team in these countries. You give them small items that mean a lot to them. There were lots of Asian arsenal and Everton fans having photos with Stoke training behind them, just because they wear an opposition shirt does not mean they don't like premier league footballers. I agree, I think Stoke missed out on a good way to promote Stoke City football club in Asia
|
|
|
Post by Paul Spencer on Jul 16, 2015 12:00:14 GMT
The shop could easily be transposed onto an App too. The website front end is woeful. Out of date content - Bego still plays for us and the UI is so loud and navigation a pain in the arse. My youngest nipper is always on-line wanting info about Stoke - transfer news, fixture lists and so on - and he never goes to the Stoke website. I asked him why, he looked at me blankly and using the language of a kid still short of his seventh birthday said it he couldn't work it out. I spend roughly two thirds of my waking life online and I NEVER go on the official site. If I want to find out some information, a date, a time, a price etc. I will always either look on the Oatcake or simply Google what I'm looking for because I know that I will find what I'm looking for a damn sight more quickly, doing that, rather than looking on the official site. It's ridiculously difficult to navigate.
|
|
|
Post by The Stubborn Optimist on Jul 16, 2015 12:20:00 GMT
I would like to see Stoke hire somebody to make us a website, instead of sticking with Premium TV, if that's what they're still called. There's too much going on on the site, it's a pain to navigate and I don't think it would be any worse off if you get rid of all the fancy bits and just had a list of news headlines. If, for example, I go to the main page now: The news stories are on a fancy sliding menu that's a pain to operate and worsens the performance of the site. It only shows three news stories. The rest of the news stories are in a little box below that also has a fancy list that slides across the page. You then have two annoying rows moving out of sync. Next to that, you have the next fixture. Fair enough, no complaints there. There are two boxes adjacent to this, one above and one below, that just show absolute nonsense in my browser. I suspect these are adverts. Below that you have a load of useless flashy stuff that I never bother to scroll down to, but which is slowing the page down. A fancy interactive graph showing recent form. A fancy interactive gallery of pictures. A fancy interactive league table, nestled at the bottom. A poll that nobody ever uses and an annoying acknowledgement of the club's non-anonymous blog. There's also a pointlessly flashy interactive list of player profiles. Oh, and the menu bars at the top are a bit of a pain, too. This is the same model used by lots of different clubs and it's just rubbish. I know of a good web business that would give their right arm to do this - one of the directors is a big Stoke fan too. Web presence is key these days. Get it wrong, you'll lose people. Look at the Sentinel site. "So, how come you're a Stoke fan?" "Well they've got a really good web presence." FFS.
|
|
|
Post by skip on Jul 16, 2015 12:31:20 GMT
The shop could easily be transposed onto an App too. The website front end is woeful. Out of date content - Bego still plays for us and the UI is so loud and navigation a pain in the arse. My youngest nipper is always on-line wanting info about Stoke - transfer news, fixture lists and so on - and he never goes to the Stoke website. I asked him why, he looked at me blankly and using the language of a kid still short of his seventh birthday said it he couldn't work it out. I spend roughly two thirds of my waking life online and I NEVER go on the official site. If I want to find out some information, a date, a time, a price etc. I will always either look on the Oatcake or simply Google what I'm looking for because I know that I will find what I'm looking for a damn sight more quickly, doing that, rather than looking on the official site. It's ridiculously difficult to navigate. Aye Paul, I pretty live in the matrix nowadays and the Stoke website is so bad, if it was even one of my more pedestrian undergrads I'd tell then to go away and start again. it's worse than a "we will design you a website for £20" solution and that's saying something.
|
|
|
Post by ashleyscfc on Jul 16, 2015 12:45:56 GMT
Agree with most of whats been said on here. The media dept needs more guidance, and there should just be more content and quicker too.
The club should aim to get out of the contract with the current CMS supplier asap and move to a custom site built for the clubs needs asap that is managed and updated by writers and webmasters.
To supplement this should be an app that can be the one stop shop for SCFC, with news/results/fixtures/info/tickets/shop/media and scrap the HD player non-sense. Its rubbish, isnt worth the money apart from during transfer windows so getting to see interviews with new players and all content should just go straight onto youtube (although i appreciate this may be an issue with premier league licensing) So perhaps everything except the highlights is integrated into youtube. Furthermore as the likes of periscope etc become more popular it would be good to see live streaming pre/post/during matches for distance fans along with an effort to acquire proper streaming equipment to stream pre-season/academy matches similar to how Orlando City have in the past. As a lot of these matches are recorded anyway for analysis I don't see why they can't be streamed at the same time dependent on particular circumstances.
A football club creates its own constant stream of content and I don't think this is being exploited enough or in a way id expect in a business such as Stoke, especially as others have said compared to how bet 365 operate there online presence along with other clubs of a similar size both at home or abroad.
It would be great to have a proper "fans" section, pulling in guest articles from the likes of 4-2-3-1 or Duck Magazine or Knot FM and help to improve some of the production values there too ; ) (The podcast is superb but it wouldn't hurt)
|
|
|
Post by Northy on Jul 16, 2015 12:53:29 GMT
The official site hasn't got yesterday's score on the results and fixture lists, it's 24 hours after the match, very poor.
|
|
|
Post by stayingupfor GermanStokie on Jul 16, 2015 12:54:44 GMT
I think the greatest failing is the underestimation by the "powers that be" on the importance of social media in PR? As a user of Social Media, like the majority here, it can be very easy to push a message/brand if directed in the right way. On a single matter I admired the simplicity of being able to view the Man City tunnel clips of the players arriving for match, going onto the pitch, halftime and then the full time whistle view as it revealed much more than we would notice. It made the players more "accessible" as you watched their strained faces after a loss, the body language after a good win and allowed you to be alittl emore part of the club.
The simple effect of selling shirts / giving small gifts has a massive effect. You see more shirts on the screen advertising the club, people go home with a little souvineer from the club that they can saw freinds and family... who then want to buy things or be a part of this "new" club Stoke City. It isnt simply about the direct sales from people accessing the shirts on time. Its about planting the idea that someone else may go also ahead and also buy a shirt/merchandise because the initial buyer has it to hand and on show. This builds "footfall" and our sales reach and in turn our competitive fanbase/power.
This also includes the stadium... The inaction in not expanding only restricts our future potential. It is my fault I know, but my financial circumstances chganed that allowed me to try last minute and buy 5 season tickets together but this was not possible without splitting the family. It is my fault, but it seems to be a continual complaint that keeps appearing during match days. Im sorry for bringing it up, but it isnt purely about the increase in bums on seats, it should be about what those bums on seats can also project to others, financially and physically.
|
|
|
Post by Northy on Jul 16, 2015 12:59:12 GMT
I think the greatest failing is the underestimation by the "powers that be" on the importance of social media in PR? As a user of Social Media, like the majority here, it can be very easy to push a message/brand if directed in the right way. On a single matter I admired the simplicity of being able to view the Man City tunnel clips of the players arriving for match, going onto the pitch, halftime and then the full time whistle view as it revealed much more than we would notice. It made the players more "accessible" as you watched their strained faces after a loss, the body language after a good win and allowed you to be alittl emore part of the club. The simple effect of selling shirts / giving small gifts has a massive effect. You see more shirts on the screen advertising the club, people go home with a little souvineer from the club that they can saw freinds and family... who then want to buy things or be a part of this "new" club Stoke City. It isnt simply about the direct sales from people accessing the shirts on time. Its about planting the idea that someone else may go also ahead and also buy a shirt/merchandise because the initial buyer has it to hand and on show. This builds "footfall" and our sales reach and in turn our competitive fanbase/power. This also includes the stadium... The inaction in not expanding only restricts our future potential. It is my fault I know, but my financial circumstances chganed that allowed me to try last minute and buy 5 season tickets together but this was not possible without splitting the family. It is my fault, but it seems to be a continual complaint that keeps appearing during match days. Im sorry for bringing it up, but it isnt purely about the increase in bums on seats, it should be about what those bums on seats can also project to others, financially and physically. All true. I take it you'll be in Cologne GS? Any tips on good local bars and ale?
|
|
|
Post by stayingupfor GermanStokie on Jul 16, 2015 13:06:23 GMT
I think the greatest failing is the underestimation by the "powers that be" on the importance of social media in PR? As a user of Social Media, like the majority here, it can be very easy to push a message/brand if directed in the right way. On a single matter I admired the simplicity of being able to view the Man City tunnel clips of the players arriving for match, going onto the pitch, halftime and then the full time whistle view as it revealed much more than we would notice. It made the players more "accessible" as you watched their strained faces after a loss, the body language after a good win and allowed you to be alittl emore part of the club. The simple effect of selling shirts / giving small gifts has a massive effect. You see more shirts on the screen advertising the club, people go home with a little souvineer from the club that they can saw freinds and family... who then want to buy things or be a part of this "new" club Stoke City. It isnt simply about the direct sales from people accessing the shirts on time. Its about planting the idea that someone else may go also ahead and also buy a shirt/merchandise because the initial buyer has it to hand and on show. This builds "footfall" and our sales reach and in turn our competitive fanbase/power. This also includes the stadium... The inaction in not expanding only restricts our future potential. It is my fault I know, but my financial circumstances chganed that allowed me to try last minute and buy 5 season tickets together but this was not possible without splitting the family. It is my fault, but it seems to be a continual complaint that keeps appearing during match days. Im sorry for bringing it up, but it isnt purely about the increase in bums on seats, it should be about what those bums on seats can also project to others, financially and physically. All true. I take it you'll be in Cologne GS? Any tips on good local bars and ale? I'd love to but I am UK based now (in line with the long haired General's wishes). I only periodically visit family with the kids due to work, much to the disgust of my grandmother ha ha! Hopefully the acquisition of a German site will open the opportunity to work in Germany again!
|
|
|
Post by Paul Spencer on Jul 16, 2015 13:19:00 GMT
The official site hasn't got yesterday's score on the results and fixture lists, it's 24 hours after the match, very poor. This demonstrates how poor we are in a nutshell. Within hours of the game finishing, Everton had two highlights packages available to view on their site, twenty four hours after the game has finished and we haven't even updated the score on our fixture list!
|
|
|
Post by FullerMagic on Jul 16, 2015 13:33:24 GMT
How many clubs have opted out of that vile official site template? Presumably all the huge clubs have?
And had a quick look - and Everton, Newcastle and Villa seem to have.
Southampton seem to be stuck with the same dreadful layout as us. It's excruciating to navigate.
|
|
|
Post by debabelizer on Jul 16, 2015 13:49:42 GMT
Don't think the site is behind with the post due to the small number of men/woman in the media team, as on SL&P we have 5 admins all of which work full time but still can keep the page upto date. Think most is to do with being allowed to update the page and the sitting of the i's and crossing of the T's by Scholes before it is allowed to be published. In reference to Jon Sidaway, TBF I think he is doing a half decent job, and has begun to bring in other forms of social media since he was employed, ie YouTube and Instagram, but like I say he has limitations to what he is allowed to do, which I no doubt frustrates him as much as it does us. What good thing about having a slow media web page, is it benefits the likes of my page and others including the Oatcake forum, as fans who would at other clubs would get there info of official pages, resort to unofficial pages making them grow beyond the size of some smaller clubs official pages.It doesn't quite work like that mate. The Oatcake, the Oatcake's Twitter page, The Club Site and your FB page and Twitter feeds are all serving up slightly different content from different angles and with differing agenda's. Of course there is overlap here and there. A stronger SCFC club site would create a stronger dialogue around the club and a better media mix for everyone who consumes Stoke City info. As a result all the fan sites and feeds are bolstered in the process. It's an exponential thingy.
|
|
|
Post by mrred on Jul 16, 2015 13:55:24 GMT
To put the website into context, Port Vale also use the same template. I don't know about anyone else, but is the official website really relevant? I mean, how many people actually check there for news instead of hearing it on here/ via social media/ from news and sports websites? Maybe I'm conditioned not to check it thanks to the lack of updates and the fuck awful design.
And I see that Jon Sidaway works for the club, should he really be giving out smarmy comments about fans?
|
|
|
Post by thebet365 on Jul 16, 2015 14:01:50 GMT
To put the website into context, Port Vale also use the same template. I don't know about anyone else, but is the official website really relevant? I mean, how many people actually check there for news instead of hearing it on here/ via social media/ from news and sports websites? Maybe I'm conditioned not to check it thanks to the lack of updates and the fuck awful design. And I see that Jon Sidaway works for the club, should he really be giving out smarmy comments about fans? They need to get Misty on board. It'll only be hours behind then instead of days.
|
|
|
Post by debabelizer on Jul 16, 2015 14:04:20 GMT
Agree with most of whats been said on here. The media dept needs more guidance, and there should just be more content and quicker too. The club should aim to get out of the contract with the current CMS supplier asap and move to a custom site built for the clubs needs asap that is managed and updated by writers and webmasters. To supplement this should be an app that can be the one stop shop for SCFC, with news/results/fixtures/info/tickets/shop/media and scrap the HD player non-sense. Its rubbish, isnt worth the money apart from during transfer windows so getting to see interviews with new players and all content should just go straight onto youtube (although i appreciate this may be an issue with premier league licensing) So perhaps everything except the highlights is integrated into youtube. Furthermore as the likes of periscope etc become more popular it would be good to see live streaming pre/post/during matches for distance fans along with an effort to acquire proper streaming equipment to stream pre-season/academy matches similar to how Orlando City have in the past. As a lot of these matches are recorded anyway for analysis I don't see why they can't be streamed at the same time dependent on particular circumstances. A football club creates its own constant stream of content and I don't think this is being exploited enough or in a way id expect in a business such as Stoke, especially as others have said compared to how bet 365 operate there online presence along with other clubs of a similar size both at home or abroad. It would be great to have a proper "fans" section, pulling in guest articles from the likes of 4-2-3-1 or Duck Magazine or Knot FM and help to improve some of the production values there too ; ) (The podcast is superb but it wouldn't hurt) The issue with a gambling business is that split second timing equals results, and in that business results = $$$. SCFC clearly believe that compelling, innovative content and club information = nowt (in terms of dollar). Somebody needs to explain to Peter Coates and Tony Scholes that isn't actually the case any more. It's all weird these days. The network is the money. The FB likes are the money. Money quite frankly just isn't pounds, shillings and pence any more. Free viral opportunities are going missing and even though we have been playing some great football under Hughes (as well as under Tony Pulis at times ) we are still sandbagged with this "unwelcome guest" in the Premiership tag. The club is doing nothing to tell the world how wonderful we are, how great Stoke is and how bloody amusing and good humoured Stokies actually are. The football business is a retarded one, thats for sure. But we really are the class dunce in an underachieving group. Even if we did the simple thing of screwing a reasonable website together with some decent content....AND THEN PRODUCE A LIVE VERSION IN CHINESE, THAI, KOREAN etc... we'd be stealing a huge march on all the other clubs. To do this is small beer as well. These templated sites do just one thing. When the Chairman asks "do we have a decent website?" the COO can say "Yes Sir". I say "Why is our pirateship, tough guy-misfit, dogshome, perennial pain in the arse, Arsenal bashing, underdog personality not coming across on the site?" We have a bloody great story to tell. We really do. Instead we go for an easy off the peg solution for people who have no idea of the business or the world in which they are working in.
|
|
|
Post by Deleted on Jul 16, 2015 15:27:27 GMT
I know of a good web business that would give their right arm to do this - one of the directors is a big Stoke fan too. Web presence is key these days. Get it wrong, you'll lose people. Look at the Sentinel site. "So, how come you're a Stoke fan?" "Well they've got a really good web presence." FFS. Wtf does that mean?? I don't mean 'you'll lose people' as in they'll stop being fans. I mean 'lose' as in 'lose interest'. Do keep up. FFS.
|
|
|
Post by scfcno1fan on Jul 16, 2015 15:43:12 GMT
Momo, you don't have make me laugh sometimes.
|
|
|
Post by redandwhitetundra on Jul 16, 2015 16:30:57 GMT
Absolutely pointless introducing new social media channels if you can't manage current ones
|
|
|
Post by Jug Bank Stokie on Jul 16, 2015 18:42:56 GMT
He introduced Instagram and YouTube accounts for the club? Wow. How much did his degree cost him to come up with those ingenious ideas?
|
|
Martin53
Academy Starlet
City til I die. Stoke til I croak.
Posts: 117
|
Post by Martin53 on Jul 16, 2015 19:01:50 GMT
The website's made and owned by Football League Interactive: that league we left seven years ago. I remember enquiring about creating them a new website back when they were advertising after a graphic designer a few years ago, and they replied that they still had some years on their contract with FLi so couldn't change it. Surely this should be over by now.
|
|